For custom home builders · US-based · Month-to-month
Custom home builder marketing that brings you buyers who are ready to build.
Websites, home builder SEO and Google Ads for custom and semi-custom home builders across the US, built to turn searches into consultations.
Tight Lines Buildings, a Utah barndominium builder, got 70+ form leads and closed $3M+ in sales in 4 months.
I'm not an agency. I'm one guy in Wyoming, so you deal with me, not an account rep.
Or call Daniel: (307) 254-9714 · Mon–Fri, Mountain Time
Prefer a recorded audit? I'll send a 10–15 minute video of your site, Google profile and local competitors within 2 business days.
Get your free Lead Leak Audit
We'll record a 10–15 minute video walking through your site, Google profile, and the top competitors showing up in your area — and exactly what we'd fix first.
Why custom home builders get “some leads” but not enough serious ones
A custom home is a long, expensive decision. Buyers research for months before they call anyone. If your marketing doesn't answer their questions early, they never make it to your calendar.
- A long decision cycle. A buyer who finds you in spring may not sign until fall. Without follow-up, they sign with whoever stayed in touch.
- Cost questions before the first call. Buyers want a cost-per-square-foot range and want to know if you build on their lot. If your site doesn't say, many never ask.
- One page for everything. Build-on-your-lot, floor plans and custom design all share one page, so you don't show up for any of those searches.
- A thin gallery. A handful of photos doesn't show what you build. Buyers want to see finished homes, inside and out.
- Few recent reviews. Reviews from a few years ago don't help much. Recent ones count most, on Google and with buyers.
- Ads paying for DIY clicks. Broad ads pay for people searching “home plans” to draw their own house, not to hire a builder.
Home builder marketing built for a long, high-trust sale
Marketing for home builders works when it answers the buyer's questions before they pick up the phone. This is what I build:
- Pages for each build type and each area you build in. Build on your lot, floor plans and custom design each get a page, and so does each county or town you serve.
- A cost and process page. Price ranges you approve, what's included, and how a build works, so buyers come to the first call already informed.
- Project galleries with real homes, sorted by style and size.
- A Google Business Profile set up with the right category and services, so you show up in the map results.
- Review requests after each closing.
- Google Ads on high-intent searches like “custom home builder near me,” with a long negative keyword list.
- Lead follow-up, with an instant reply on Growth and up, so a buyer who reaches out at 9pm hears back right away.
Your custom home builder website sits at the center of it. If you build barndominiums too, see barndominium builder marketing. If you take on remodels, see remodeling marketing. For everything I do for contractors, start with contractor marketing.
Real results: Tight Lines Buildings
Tight Lines Buildings, a Utah barndominium builder, got 70+ form leads and closed $3M+ in sales in 4 months.
Tight Lines is a barndominium builder, the closest trade to custom home building that I have published results for. Same kind of buyer, same long decision, same kind of search.
Results from one client. Your results depend on your market, pricing, reviews, how fast you respond to leads, and ad budget. We don't promise sales or revenue.
Our guarantees
- First-60-Days Lead Guarantee: at least 9 qualified leads in your first 60 days of Google Ads, or next month's management is free — and if you're still short after that, we refund your first month's fee.
Requires at least $1,500/mo ad spend, answering leads within 1 business day, and approvals within 2 business days. Qualified lead = unique form or 60-sec+ call from your service area about a service you offer. Full terms
- No-Lock-In Promise: month-to-month, cancel with 30 days' notice, and you own your website, Google profile, ad account and data.
- We never guarantee rankings, sales or revenue — nobody honestly can.
How the Lead Guarantee works
Our First-60-Days Lead Guarantee. If your Google Ads don't produce at least 9 qualified leads in your first 60 days after launch, we'll manage your account free for the next month. If you still haven't reached 9 by the end of that free month, we'll refund your first month's management fee. Conditions: you keep at least $1,500/month in Google Ads spend running for the full 60 days; you answer or return leads within one business day; you approve ads and pages within 2 business days; and you don't pause campaigns or change the account without us. A qualified lead is a unique form or a 60-second+ call from your service area about a service you offer. Full terms in our Terms.
- One builder per market: while you're a client, I won't market a competing home builder in your area.
How it works
Book a free 20-minute call.
Pick a time on my calendar, or ask for a recorded audit instead. I look at your Google profile, website and ads before we talk.
See where jobs are slipping away.
I show you what your customers search for, what your competitors run ads on, and the first fixes I'd make. You keep the list either way.
I build, launch and report.
Ads and landing page are typically live within 7 business days; full website (Growth+) typically within 30 days of receiving your content. Every month you get a plain-English report.
What's included
| Feature | Foundation from $2,000/mo | Growth from $3,000/mo | Dominate from $4,500/mo |
|---|---|---|---|
| Google Ads setup & management (in your account; spend paid to Google) | Included 1 campaign | Included up to 2 campaigns | Included Search + retargeting + Microsoft Ads |
| Dedicated landing page(s) | Included 1 | Included 2 | Included up to 4 |
| Conversion & call tracking | Included | Included | Included + offline “won job” import |
| Google Business Profile | Included one-time tune-up | Included ongoing (posts, photos, Q&A) | Included ongoing + Local Services Ads (where eligible) |
| Full website build/rebuild | Not included | Included up to ~10 pages | Included up to ~10 pages + expansions |
| New SEO pages per month | Not included | Included 2 | Included 4 |
| Instant lead reply & missed-call text-back | Not included | Included | Included |
| Review-request system | Script + link | Included automated | Included automated |
| Reporting | Monthly report + 20-min call | Monthly report + 30-min call | 2 calls/mo + quarterly plan |
| Response time | 1 business day | Same business day (before 3pm MT) | Same day + urgent text line |
| One contractor per trade per market | Included | Included | Included |
| Lead Guarantee + No Lock-In | Included | Included | Included |
| Setup fee (waived if you sign within 14 days of your audit) | $1,000 | $2,000 | $2,500 |
Your price within each plan depends on your market's size and competition — you'll see an exact quote in your audit. Google Ads spend is separate and paid directly to Google from your own account (we recommend at least $1,500/month; $2,000 for roofing). SEO and Google Business Profile results typically build over 4–6 months; Google Ads can start producing leads soon after launch. Month-to-month; cancel with 30 days' notice.
Home builder marketing questions
What does a home builder marketing agency do?
It puts your homes in front of buyers who are ready to build and turns them into consultations. For me that's your website, home builder SEO, your Google Business Profile, Google Ads, tracking and follow-up. You deal with me, not an account rep.
How much does it cost?
Foundation is $2,000–$2,750/mo, Growth is $3,000–$3,750/mo, and Dominate is $4,500–$6,000/mo, depending on your market. Google Ads spend is separate and paid to Google from your own account. The setup fee is $1,000, $2,000 or $2,500, waived if you sign within 14 days of your call or audit.
How fast will I get leads?
Google Ads usually start getting clicks as soon as ads are approved (Google reviews most ads within one business day), and many accounts see their first leads in the first week or two — that's why every plan starts with ads. SEO and your Google Business Profile take longer, typically 4–6 months, and keep compounding after that. Our Lead Guarantee covers your first 60 days.
Do you only work with barndominium builders?
No. I work with custom and semi-custom home builders, barndominium builders, remodelers and other contractors. My published results happen to come from a barndominium builder, Tight Lines Buildings.
Should I show prices or cost per square foot on my site?
Usually a range helps. A “homes typically start at” line or a cost-per-square-foot range filters out buyers who aren't a fit. It's your call. I'll show you options and never publish numbers you haven't approved.
Can you help me get more build-on-your-lot buyers?
Yes. I build a dedicated build-on-your-lot page, run ads on those searches, and add a form question about whether they own land, so you can see who's ready.
What does “one builder per market” mean?
While you're a client, I won't market another home builder in your area. We agree on the area before you sign.
Who owns everything?
You do. Your website, domain, Google Business Profile, Google Ads account and data stay in your name. I'm added as a manager. If you leave, you keep everything.
Is there a contract?
Month-to-month with 30 days' notice.
Do you guarantee rankings?
No, and be careful with anyone who does. We guarantee our First-60-Days Lead Guarantee — if your Google Ads don't produce at least 9 qualified leads in your first 60 days, your next month of management is free, and if you're still short after that, we refund your first month's fee (conditions apply: minimum ad spend, answering leads, timely approvals — see Terms).
Other contractors I help
Home builders, barndo builders and remodelers chase many of the same buyers. Start with barndominium builder marketing or remodeling marketing, or see full pricing for every plan.
Barndominium Builders
Websites, Google Ads and SEO built around floor plans, cost questions and serious buyers.
Barndominium builder marketing →Remodelers
Remodeler SEO, Google Business Profile and Google Ads for kitchen, bath and whole-home work.
Remodeling marketing →Contractors & Home Service
SEO for contractors, Google Ads and websites for general contractors and home service companies.
Contractor marketing →Roofers
Roofing SEO, websites and Google Ads for residential and commercial roofers.
Roofing marketing →Electricians
Local SEO, websites and Google Ads for residential and commercial electricians.
Electrician SEO →Painters
Websites, SEO and Google Ads for residential and commercial painters.
Painting contractor marketing →Is your market open?
One contractor per trade per market. I take no more than 2 new clients a month.
I'm not an agency. I'm one guy in Wyoming, so you deal with me, not an account rep.
Prefer to talk? Call Daniel at (307) 254-9714