L7 Idea Growth Lab

For kitchen, bath & whole-home remodelers · US-based · Month-to-month

Remodeling marketing that brings you bigger projects — not tire-kickers.

Websites, remodeler SEO, Google Business Profile and Google Ads for remodeling contractors. We work with one remodeler per market, month-to-month, and you own everything we build.

A recorded review of your site, your project photos, your Google profile and the remodelers you're up against. No sales call.

Or call Daniel: (307) 254-9714

Get your free Lead Leak Audit

We'll record a 10–15 minute video walking through your site, Google profile, and the top competitors showing up in your area — and exactly what we'd fix first.

We'll confirm we got it right away, and your video arrives within 2 business days. Privacy Policy

We record up to 5 audits per week. Setup fee waived if you sign within 14 days of your audit.

Why good remodelers still get the wrong leads

  • The budget conversation happens too late. Your site says nothing about typical project ranges, so you spend site visits on people who wanted a $5,000 kitchen.
  • Your best work is hidden. Before-and-after photos sit in a phone camera roll or a Facebook album instead of on service pages Google can find.
  • One “services” page for everything. Kitchens, baths, basements and additions all squeezed onto one page means you rank for none of them.
  • Reviews don't mention the work. A 4.9 rating helps, but reviews that say “kitchen remodel” and “on budget” help homeowners — and Google — much more.
  • Ads attract the wrong searches. Without strong negative keywords, remodeling ads pay for “DIY,” “ideas,” “cost calculator” and job-seeker clicks.
  • Long sales cycles, no follow-up. A homeowner who asks for a quote in March may not sign until June. Without follow-up, they sign with whoever stayed in touch.

Home remodeling marketing built for long, high-trust decisions

  • A page for every project type — kitchen remodeling, bathroom remodeling, basement finishing, additions, whole-home renovations — each with real photos and your process.
  • Project gallery that sells — before/after sets with a short story: what the homeowner wanted, what you built, how long it took.
  • Remodeler SEO — service pages, internal links, technical fixes and Google Business Profile services that match how homeowners actually search.
  • Google Ads with filters — project-type keywords, a long negative list, and a form that asks for project type and timeline so you can prioritize.
  • Follow-up that fits a long cycle (Growth and up) — instant reply, then helpful check-ins until they're ready to schedule.
  • Review requests that mention the project — a simple text/email flow after each job.

Results from a contractor client

Our client, a barndominium builder that was about a year old when we started, has received 70+ form submissions and closed more than $3 million in sales.

Results from one client in the builder trade. Your results depend on your market, pricing, reviews, response speed and budget. We don't promise sales or revenue.

Why remodelers work with L7

Our guarantees

  • First-60-Days Lead Guarantee: at least 9 qualified leads in your first 60 days of Google Ads, or next month's management is free — and if you're still short after that, we refund your first month's fee.

    Requires at least $1,500/mo ad spend, answering leads within 1 business day, and approvals within 2 business days. Qualified lead = unique form or 60-sec+ call from your service area about a service you offer. Full terms

  • No-Lock-In Promise: month-to-month, cancel with 30 days' notice, and you own your website, Google profile, ad account and data.
  • We never guarantee rankings, sales or revenue — nobody honestly can.
How the Lead Guarantee works

Our First-60-Days Lead Guarantee. If your Google Ads don't produce at least 9 qualified leads in your first 60 days after launch, we'll manage your account free for the next month. If you still haven't reached 9 by the end of that free month, we'll refund your first month's management fee. Conditions: you keep at least $1,500/month in Google Ads spend running for the full 60 days; you answer or return leads within one business day; you approve ads and pages within 2 business days; and you don't pause campaigns or change the account without us. A qualified lead is a unique form or a 60-second+ call from your service area about a service you offer. Full terms in our Terms.

  • One remodeler per market: while you're a client, we won't market a competing remodeling company in your area.

From audit to booked consultations

  1. Request your audit.

    Tell us what you remodel and where.

  2. Get your recording in 2 business days.

    We'll look at your site on a phone, your project photos, your Google profile, and the top remodelers showing up in your market — and name the three changes that would matter most.

  3. Decide with no pressure.

    If it makes sense and your market is open, book a short call. If not, keep the audit and use it.

What's included

  • Project-type service pages (kitchen, bath, basement, additions) (Growth+)
  • Before/after project gallery (Growth+)
  • Remodeler SEO & Google Business Profile
  • Google Ads management
  • Long-cycle lead follow-up (Growth+)
  • Review requests
  • Monthly report
What's included in each plan
FeatureFoundation
from $2,000/mo
Growth
from $3,000/mo
Dominate
from $4,500/mo
Google Ads setup & management (in your account; spend paid to Google)Included 1 campaignIncluded up to 2 campaignsIncluded Search + retargeting + Microsoft Ads
Dedicated landing page(s)Included 1Included 2Included up to 4
Conversion & call trackingIncludedIncludedIncluded + offline “won job” import
Google Business ProfileIncluded one-time tune-upIncluded ongoing (posts, photos, Q&A)Included ongoing + Local Services Ads (where eligible)
Full website build/rebuildNot includedIncluded up to ~10 pagesIncluded up to ~10 pages + expansions
New SEO pages per monthNot includedIncluded 2Included 4
Instant lead reply & missed-call text-backNot includedIncludedIncluded
Review-request systemScript + linkIncluded automatedIncluded automated
ReportingMonthly report + 20-min callMonthly report + 30-min call2 calls/mo + quarterly plan
Response time1 business daySame business day (before 3pm MT)Same day + urgent text line
One contractor per trade per marketIncludedIncludedIncluded
Lead Guarantee + No Lock-InIncludedIncludedIncluded
Setup fee (waived if you sign within 14 days of your audit)$1,000$2,000$2,500

Your price within each plan depends on your market's size and competition — you'll see an exact quote in your audit. Google Ads spend is separate and paid directly to Google from your own account (we recommend at least $1,500/month; $2,000 for roofing). SEO and Google Business Profile results typically build over 4–6 months; Google Ads can start producing leads soon after launch. Month-to-month; cancel with 30 days' notice.

Remodeling marketing plans

Foundation

Leads Now

from $2,000/mo

Get My Audit

Growth

Leads Now + Compounding

from $3,000/mo

Get My Audit

Dominate

Own the Market

from $4,500/mo

Get My Audit

Most remodeling projects are high-ticket, so the question isn't whether marketing costs money — it's whether it brings in the right projects. Your audit shows what we'd expect to work in your market.

Remodeling marketing questions

Do you only work with big design-build firms?

No. We work with owner-operated remodelers and larger teams. What matters is that you want more of a specific kind of project and can handle the work.

How fast will I get leads?

Google Ads usually start getting clicks as soon as ads are approved (Google reviews most ads within one business day), and many accounts see their first leads in the first week or two — that's why every plan starts with ads. SEO and your Google Business Profile take longer, typically 4–6 months, and keep compounding after that. Our Lead Guarantee covers your first 60 days.

Should I put prices on my remodeling website?

Often a “typical range” or “projects usually start at” line helps filter out mismatched budgets. It's your call — we'll show you options in your audit and never publish numbers you haven't approved.

What is remodeler SEO?

It's making sure Google understands exactly which remodeling services you offer and where, through service pages, your Google Business Profile, reviews and technical fixes, so you show up when homeowners search for them.

How long before SEO brings remodeling leads?

SEO usually takes months to build. Google Ads can produce inquiries sooner. We'll set realistic expectations for your market in the audit.

Can you help me get more kitchen and bath projects specifically?

Yes. We build separate pages, ads and photos for the project types you want most, and cut spend on the ones you don't.

I get a lot of leads that never sign. Can you help with that?

Often, yes. Clear project ranges, a smarter form (project type, timeline) and follow-up during the decision window usually help more than simply getting more leads.

What does “one remodeler per market” mean?

While you're a client, we won't market another remodeling company in your area. We define the area together before you sign.

Who owns the website and ad account?

You do — website, domain, Google Business Profile, Google Ads account and all data.

Is there a contract?

Month-to-month with 30 days' notice.

Do you guarantee rankings?

No. We guarantee our First-60-Days Lead Guarantee — if your Google Ads don't produce at least 9 qualified leads in your first 60 days, your next month of management is free, and if you're still short after that, we refund your first month's fee (conditions apply: minimum ad spend, answering leads, timely approvals — see Terms).

Is your market open for remodelers?

Send your info and we'll check, then record a free audit of your site, project photos and competition.

I work with one contractor per trade in each market and take on no more than 2 new clients a month, so every client gets real attention. If your trade is already taken in your area, I will tell you up front.

Check My Market →

Prefer to talk? Call Daniel at (307) 254-9714

Call Get My Audit