For residential & commercial painting contractors · US-based · Month-to-month
Painting contractor marketing that fills your schedule with your own leads.
Painting company websites, SEO for painting contractors, Google Business Profile and Google Ads — built so homeowners and property managers call you directly. One painter per market. Month-to-month.
A recorded review of your site, Google profile and the painters showing up ahead of you. No sales call.
Or call Daniel: (307) 254-9714
Get your free Lead Leak Audit
We'll record a 10–15 minute video walking through your site, Google profile, and the top competitors showing up in your area — and exactly what we'd fix first.
Where painting companies lose jobs online
- Shared leads, race to the bottom. Lead-selling sites send the same homeowner to several painters at once, and the cheapest bid usually wins.
- One page for interior, exterior, cabinets and commercial. Homeowners searching “cabinet painting” land on a generic page and leave.
- Photos that don't show the difference. A painted wall looks like a painted wall — without before/after shots, trim close-ups and prep photos, you look like everyone else.
- Busy season, empty winter. Exterior work piles up in good weather, then the phone goes quiet. Your marketing doesn't shift to interior and cabinet work when the season turns.
- Estimates that go nowhere. Someone asks for a quote, you send it, and no one follows up.
- Your Google profile is thin. Few photos, generic categories and reviews that never mention the service.
Painting company marketing built around the jobs you want
- A painting contractor website with a page per service — interior painting, exterior painting, cabinet painting/refinishing, commercial painting.
- SEO for painting contractors — service pages, Google Business Profile services and categories, photo updates and technical fixes.
- Seasonal Google Ads — push exterior when the weather turns warm, shift budget to interior and cabinets in the off-season, and block the searches that waste money (DIY, paint colors, jobs, supplies).
- Estimate follow-up (Growth and up) — automatic reminders after you send a quote, so fewer estimates go cold.
- Review requests that name the service — “exterior repaint,” “cabinets” — after every job.
Results from a contractor client
Our client, a barndominium builder that was about a year old when we started, has received 70+ form submissions and closed more than $3 million in sales.
Results from one client in the builder trade. Your results depend on your market, pricing, reviews, response speed and budget. We don't promise sales or revenue.
Why painters work with L7
Our guarantees
- First-60-Days Lead Guarantee: at least 10 qualified leads in your first 60 days of Google Ads, or next month's management is free — and if you're still short after that, we refund your first month's fee.
Requires at least $1,500/mo ad spend, answering leads within 1 business day, and approvals within 2 business days. Qualified lead = unique form or 60-sec+ call from your service area about a service you offer. Full terms
- No-Lock-In Promise: month-to-month, cancel with 30 days' notice, and you own your website, Google profile, ad account and data.
- We never guarantee rankings, sales or revenue — nobody honestly can.
How the Lead Guarantee works
Our First-60-Days Lead Guarantee. If your Google Ads don't produce at least 10 qualified leads in your first 60 days after launch, we'll manage your account free for the next month. If you still haven't reached 10 by the end of that free month, we'll refund your first month's management fee. Conditions: you keep at least $1,500/month in Google Ads spend running for the full 60 days; you answer or return leads within one business day; you approve ads and pages within 2 business days; and you don't pause campaigns or change the account without us. A qualified lead is a unique form or a 60-second+ call from your service area about a service you offer. Full terms in our Terms.
- One painter per market: while you're a client, we won't market a competing painting company in your area. The leads from your site and ads go only to you.
How it works
Request your audit.
Tell us whether you do residential, commercial or both, and where.
Get your recording in 2 business days.
We'll review your site on a phone, your photos, your Google profile and the painters ranking above you — and name the three fixes that would move the needle.
Decide.
If it's a fit and your market is open, book a short call. If not, keep the audit.
What's included
- Painting contractor website with service pages (interior, exterior, cabinets, commercial) (Growth+)
- Before/after & prep photo galleries (Growth+)
- SEO for painting contractors & Google Business Profile
- Seasonal Google Ads
- Estimate follow-up (Growth+)
- Review requests
- Monthly report
| Feature | Foundation from $2,000/mo | Growth from $3,000/mo | Dominate from $4,500/mo |
|---|---|---|---|
| Google Ads setup & management (in your account; spend paid to Google) | Included 1 campaign | Included up to 2 campaigns | Included Search + retargeting + Microsoft Ads |
| Dedicated landing page(s) | Included 1 | Included 2 | Included up to 4 |
| Conversion & call tracking | Included | Included | Included + offline “won job” import |
| Google Business Profile | Included one-time tune-up | Included ongoing (posts, photos, Q&A) | Included ongoing + Local Services Ads (where eligible) |
| Full website build/rebuild | Not included | Included up to ~10 pages | Included up to ~10 pages + expansions |
| New SEO pages per month | Not included | Included 2 | Included 4 |
| Instant lead reply & missed-call text-back | Not included | Included | Included |
| Review-request system | Script + link | Included automated | Included automated |
| Reporting | Monthly report + 20-min call | Monthly report + 30-min call | 2 calls/mo + quarterly plan |
| Response time | 1 business day | Same business day (before 3pm MT) | Same day + urgent text line |
| One contractor per trade per market | Included | Included | Included |
| Lead Guarantee + No Lock-In | Included | Included | Included |
| Setup fee (waived if you sign within 14 days of your audit) | $1,000 | $2,000 | $2,500 |
Your price within each plan depends on your market's size and competition — you'll see an exact quote in your audit. Google Ads spend is separate and paid directly to Google from your own account (we recommend at least $1,500/month; $2,000 for roofing). SEO and Google Business Profile results typically build over 4–6 months; Google Ads can start producing leads soon after launch. Month-to-month; cancel with 30 days' notice.
Painting marketing plans
Unlike pay-per-lead services, you're not buying leads that also go to other painters. You're building a website, Google presence and ad account that stay yours.
Painting contractor marketing questions
How is this different from buying painting leads?
Lead-selling services typically sell each lead; with us, every call and form from your own website, Google profile and ads comes only to you, and you keep the assets if you leave.
How fast will I get leads?
Google Ads usually start getting clicks as soon as ads are approved (Google reviews most ads within one business day), and many accounts see their first leads in the first week or two — that's why every plan starts with ads. SEO and your Google Business Profile take longer, typically 4–6 months, and keep compounding after that. Our Lead Guarantee covers your first 60 days.
Do you build painting contractor websites?
Yes — Growth and Dominate include a full site built for painters, with separate pages for each service and clear ways to request an estimate. Foundation includes a dedicated landing page.
What does SEO for painting contractors involve?
Service pages that match how people search (“exterior house painting,” “cabinet painting”), your Google Business Profile, reviews, photos and technical fixes so Google knows what you do and where.
Can you help me stay busy in the slow season?
We can shift ads and content toward interior, cabinet and commercial work when exterior slows. How much that helps depends on your market; we'll be honest about it in your audit.
Do you work with commercial painters?
Yes. Commercial work usually needs a different page and message (property managers, general contractors, repaints between tenants), and we build that separately.
Will Google Ads work for a small painting company?
It can, if the keywords are tight and tracking is set up. We'll look at search demand and costs in your area before recommending a budget. Ad spend is paid directly to Google.
What does “one painter per market” mean?
While you're a client, we won't market a competing painting company in your area. We agree on the area before you sign.
Who owns the website and accounts?
You do — website, domain, Google Business Profile, Google Ads account and data.
Is there a contract?
Month-to-month with 30 days' notice.
Do you guarantee rankings?
No. We guarantee our First-60-Days Lead Guarantee — if your Google Ads don't produce at least 10 qualified leads in your first 60 days, your next month of management is free, and if you're still short after that, we refund your first month's fee (conditions apply: minimum ad spend, answering leads, timely approvals — see Terms).
Is your market open for painters?
Send your info and we'll check, then record a free audit of your site and local competition.
I work with one contractor per trade in each market and take on no more than 2 new clients a month, so every client gets real attention. If your trade is already taken in your area, I will tell you up front.
Check My Market →Prefer to talk? Call Daniel at (307) 254-9714