For residential & commercial roofing companies · US-based · Month-to-month
Roofing marketing that builds a lead flow you own — storm season or not.
Roofing website design, roofing company SEO, Google Business Profile and Google Ads for roofers. One roofing company per market, month-to-month, and every account stays in your name.
A recorded review of your site, Google profile and the roofers ranking ahead of you. No sales call.
Or call Daniel: (307) 254-9714
Get your free Lead Leak Audit
We'll record a 10–15 minute video walking through your site, Google profile, and the top competitors showing up in your area — and exactly what we'd fix first.
Why roofing companies overpay for leads
- The market is crowded. Roofing is one of the most competitive home service categories online, and national lead sellers and big-budget competitors take up a lot of space.
- Shared or recycled leads. Buying leads can mean competing with several roofers for the same homeowner.
- Feast or famine. After a storm the phone won't stop. A few months later it's quiet, and there's no steady flow from search or referrals.
- Replacement, repair and insurance work all on one page. Homeowners with a leak, a full replacement, or a storm-damage claim search differently — one generic page misses all three.
- Proof isn't visible. Manufacturer certifications, warranties, drone/job-site photos and reviews that mention the work are missing from the site.
- Ads without filters. “Roofing jobs,” “roofing materials,” “DIY roof repair” and out-of-area clicks drain budget.
Roofing company SEO and marketing built for steady work
- Roofing website design with a page per job type — roof replacement, roof repair, storm/hail damage, inspections.
- Roofing SEO — service pages, Google Business Profile services and photos, review requests that mention the job, and technical fixes.
- Roofing advertising on Google — replacement and repair ad groups, call tracking, tight location settings and a long negative list. We'll also tell you whether Google Local Services Ads make sense in your area.
- Fast response (Growth and up) — instant text/email reply and missed-call text-back, because homeowners with a leak call the next roofer fast.
- Steady-season content — pages and ads for maintenance, inspections and planned replacements so there's work between storms.
Results from a contractor client
Our client, a barndominium builder that was about a year old when we started, has received 70+ form submissions and closed more than $3 million in sales.
Results from one client in the builder trade. Your results depend on your market, pricing, reviews, response speed and budget. We don't promise sales or revenue.
Why roofers work with L7
Our guarantees
- First-60-Days Lead Guarantee: at least 7 qualified leads in your first 60 days of Google Ads, or next month's management is free — and if you're still short after that, we refund your first month's fee.
Requires at least $2,000/mo ad spend, answering leads within 1 business day, and approvals within 2 business days. Qualified lead = unique form or 60-sec+ call from your service area about a service you offer. Full terms
- No-Lock-In Promise: month-to-month, cancel with 30 days' notice, and you own your website, Google profile, ad account and data.
- We never guarantee rankings, sales or revenue — nobody honestly can.
How the Lead Guarantee works
Our First-60-Days Lead Guarantee. If your Google Ads don't produce at least 7 qualified leads in your first 60 days after launch, we'll manage your account free for the next month. If you still haven't reached 7 by the end of that free month, we'll refund your first month's management fee. Conditions: you keep at least $2,000/month in Google Ads spend running for the full 60 days; you answer or return leads within one business day; you approve ads and pages within 2 business days; and you don't pause campaigns or change the account without us. A qualified lead is a unique form or a 60-second+ call from your service area about a service you offer. Full terms in our Terms.
- One roofer per market: while you're a client, we won't market a competing roofing company in your area. Leads from your site and ads go only to you.
How it works
Request your audit.
Tell us your main roofing services and where you work.
Get your recording in 2 business days.
Your site on a phone, your Google profile, the roofers outranking you, and the three changes we'd make first.
Decide.
If it's a fit and your market is open, book a short call. If not, keep the audit.
What's included
- Roofing website with job-type pages (replacement, repair, storm damage, commercial) (Growth+)
- Roofing SEO & Google Business Profile
- Google Ads for roofing with call tracking
- Instant reply & missed-call text-back (Growth+)
- Review requests
- Monthly report
| Feature | Foundation from $2,000/mo | Growth from $3,000/mo | Dominate from $4,500/mo |
|---|---|---|---|
| Google Ads setup & management (in your account; spend paid to Google) | Included 1 campaign | Included up to 2 campaigns | Included Search + retargeting + Microsoft Ads |
| Dedicated landing page(s) | Included 1 | Included 2 | Included up to 4 |
| Conversion & call tracking | Included | Included | Included + offline “won job” import |
| Google Business Profile | Included one-time tune-up | Included ongoing (posts, photos, Q&A) | Included ongoing + Local Services Ads (where eligible) |
| Full website build/rebuild | Not included | Included up to ~10 pages | Included up to ~10 pages + expansions |
| New SEO pages per month | Not included | Included 2 | Included 4 |
| Instant lead reply & missed-call text-back | Not included | Included | Included |
| Review-request system | Script + link | Included automated | Included automated |
| Reporting | Monthly report + 20-min call | Monthly report + 30-min call | 2 calls/mo + quarterly plan |
| Response time | 1 business day | Same business day (before 3pm MT) | Same day + urgent text line |
| One contractor per trade per market | Included | Included | Included |
| Lead Guarantee + No Lock-In | Included | Included | Included |
| Setup fee (waived if you sign within 14 days of your audit) | $1,000 | $2,000 | $2,500 |
Your price within each plan depends on your market's size and competition — you'll see an exact quote in your audit. Google Ads spend is separate and paid directly to Google from your own account (we recommend at least $1,500/month; $2,000 for roofing). SEO and Google Business Profile results typically build over 4–6 months; Google Ads can start producing leads soon after launch. Month-to-month; cancel with 30 days' notice.
Roofing marketing plans
Roofing clicks can be expensive, so we check search demand and costs in your market before recommending an ad budget — and we'll tell you if SEO and your Google profile should come first.
Roofing marketing questions
Are you a roofing marketing agency or a lead seller?
We're a marketing agency. We don't sell you leads; we build and run your website, Google profile and ads so the leads are yours alone.
How fast will I get leads?
Google Ads usually start getting clicks as soon as ads are approved (Google reviews most ads within one business day), and many accounts see their first leads in the first week or two — that's why every plan starts with ads. SEO and your Google Business Profile take longer, typically 4–6 months, and keep compounding after that. Our Lead Guarantee covers your first 60 days.
How long does roofing SEO take?
Roofing is competitive, so SEO usually takes months to build. Google Ads can bring calls sooner. We'll set realistic expectations for your market in the audit.
What makes a good roofing website design?
Fast on a phone, a clear page for each job type, proof (photos, warranties, certifications you actually hold, reviews), and a quick way to call or request an inspection.
Can you help after a storm?
Yes — we can turn on storm-damage ads and pages quickly. We'll also build steady content so you're not relying only on storms.
Should I advertise on Google or buy roofing leads?
Many roofers do both at first. The difference is that ads and SEO build assets you own. We'll look at your numbers in the audit and give you an honest view.
Do you work with commercial roofers?
Yes. Commercial and flat-roof work needs separate pages and messaging for property managers and building owners.
What does “one roofer per market” mean?
While you're a client, we won't market another roofing company in your area. We agree on the area before you sign.
Who owns the website and accounts?
You do — website, domain, Google Business Profile, Google Ads account and data.
Is there a contract?
Month-to-month with 30 days' notice.
Do you guarantee first-page rankings?
No, and be careful with anyone who does. We guarantee our First-60-Days Lead Guarantee — if your Google Ads don't produce at least 7 qualified leads in your first 60 days, your next month of management is free, and if you're still short after that, we refund your first month's fee (conditions apply: minimum ad spend, answering leads, timely approvals — see Terms).
Is your market open for roofers?
Send your info and we'll check, then record a free audit of your site and competition.
I work with one contractor per trade in each market and take on no more than 2 new clients a month, so every client gets real attention. If your trade is already taken in your area, I will tell you up front.
Check My Market →Prefer to talk? Call Daniel at (307) 254-9714